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Adapting Herzberg: Predicting attendees’ satisfaction and intention to re-visit a local festival in Cameroon – An Ordered Logit Approach

17 September 2019
Publication Type: Policy Brief
JEL Code: C25, Z3, Z32

Globally, the tourism sector has been identified as crucial to attaining the goal of sustainable development. Its effectiveness as a tool for sustainable development lies in its potential to promote local economic development by creating both economic, environmental and socio-cultural sustainability. The rise of Festival tourism emphasises the socio-cultural dimension of this sustainability while contributing to the economic dimension.

Research Brief 197
1 September 2019
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