Adapting Herzberg: Predicting attendees’ satisfaction and intention to re-visit a local festival in Cameroon – An Ordered Logit Approach

Globally, the tourism sector has been identified as crucial to attaining the goal of sustainable development. Its effectiveness as a tool for sustainable development lies in its potential to promote local economic development by creating both economic, environmental and socio-cultural sustainability. The rise of Festival tourism emphasises the socio-cultural dimension of this sustainability while contributing to the economic dimension.