Adapting Herzberg: Predicting Attendees’ Satisfaction and Intention to Re-Visit a Local Festival in Cameroon – An Ordered Logit Approach

Love Idahosa and Tembi Malone Tichaawa, September, 2019

Globally, the tourism sector has been identified as crucial to attaining the goal of sustainable development. Its effectiveness as a tool for sustainable development lies in its potential to promote local economic development by creating both economic, environmental and socio-cultural sustainability. The rise of Festival tourism emphasises the socio-cultural dimension of this sustainability while contributing to the economic dimension.

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Adapting Herzberg: Predicting Attendees' Satisfaction and Intention to Re-Visit a Festival - An Ordered Logit Approach