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Adapting Herzberg: Predicting Attendees’ Satisfaction and Intention to Re-Visit a Local Festival in Cameroon – An Ordered Logit Approach

Love Idahosa and Tembi Malone Tichaawa
Publication date
September 2019

Globally, the tourism sector has been identified as crucial to attaining the goal of sustainable development. Its effectiveness as a tool for sustainable development lies in its potential to promote local economic development by creating both economic, environmental and socio-cultural sustainability. The rise of Festival tourism emphasises the socio-cultural dimension of this sustainability while contributing to the economic dimension.

Publication PDF
Series title
Research Brief 197