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Price framing

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Does 'price framing' influence empirical estimates in Discrete Choice Experiments: The case study for the South African wine industry

Lydia Chikumbi and Milan Scasny
The approach and survey used to examine non-market value in a stated preference study can influence the outcomes and impact the validity and reliability of value estimates. While prior research has investigated the impact of ' price framing' on decision-making in other disciplines, (i.e. marketing...
Jul 2022
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